From VR to internet shopping, there is no lack of technical innovations that have powered progress in the automobile industry.
This shift has been largely influenced by the COVID-19 pandemic,
But most commercial spheres have been extensively combined with digital elements to keep up with market demand.
The online car industry has become a major catalyst for technology brands around the world.
Now, they’re using some of the industry’s top gadgets to improve safety, customer satisfaction, and brand awareness in 2020.
Read on to hear about some of the top technology innovations that are transforming the automotive industry.
Automatic Forward-Collision Braking
Sometimes, even the most careful drivers don’t have enough time to stop from hitting an upcoming barrier – such as a car that braked too quickly.
Automatic forward-collision braking does exactly what it sounds like it would be used for.
By detecting the approaching object using sensors, the car will actually brake for you or warn you faster than your eyes can allow.
No matter how carefully you drive, we’re all only human.
This technological progress has the potential to save countless lives by avoiding these common accidents.
Augmented and Virtual Reality
These systems are taking over the gaming sphere, but virtual and augmented reality have given auto brands and buyers a way to use these products in a new way.
Virtual reality headsets allow vehicle technicians to work together during the pandemic, and digital test models are much safer and cheaper than practical prototypes.
Another safety-enhancing feature that technology is responsible for is improved reality-assisted navigation and in-car warning signals.
By projecting digital information in the driver’s clear line of sight, you no longer have to worry about striking someone when you’re glancing down at your phone’s driving instructions.
Augmented reality is also a safer way to handle in-car entertainment, and it makes the experience actually hands free for drivers and passengers.
Consumers are not the only ones to benefit from the use of virtual reality in the auto industry.
Manufacturers and retailers also save money by using digital solutions as opposed to brick-and-mortar merchandising space.
Brands can reach their audience via VR-enabled social media ads, or complete online marketplaces that showcase 360-degree images of their entire inventory.
Furthermore, customers can safely shop from home.
Virtual Lending
Just as technology has contributed to an eCommerce revolution, the lending industry has found a way to reach out to consumers amid the current global health crisis.
Even though we’re all stuck at home, it’s still possible to get an auto title loan or a car loan without leaving your house.
Using just a mobile app or your phone’s camera, you can provide sufficient information to complete an instant rate quote or preapproval application.
For those who have found themselves in an economic hard spot or wish to purchase a car online, improved internet access and mobile shopping apps have made the task simpler than ever.
Backup Cameras
What’s your least favorite aspect of driving? Most of us would probably agree that any time you’re driving in reverse is going to be more stressful than going head-on.
Thankfully, auto brands have realized the need and responsive backup camera technology becoming smart enough to see things before we can.
Using preventative safety technology like backup cameras can cut down backup crashes by at least 78 percent.
This technology technique is also one of the most powerful ways to protect the “blind zone” behind the taillights.
Never worry whether a small animal, child, or physical obstacle is resting right below your line of sight.
Lane Guide Assistance
Self-driving vehicles have entered the consumer market and are getting more and more sophisticated as it comes to the identification of road fixtures and objects.
Using holographic projections and multiple smart sensors, cars can detect the lanes in the road and help drivers stay within these bounds.
This feature is not fully autonomous, but it can help to cut down on road collisions and car-related injuries by:
- Improving blind spot visibility
- Alerting the driver in real-time
- Displaying notifications without obstructing driver sight
The same technology that is helping doctors learn surgical tactics remotely is helping auto manufacturers make cars smarter and significantly safer.
The auto industry has been a major player in the pioneering of new technical developments and digital tools.
They’re using a wide range of interactive and highly visual mediums to better make cars safer, and more affordable than before.
